LIMA, Peru, Oct. 9, 2026 /PRNewswire/ — DFSK celebrated its 20th anniversary in Peru with the official launch of the E5 PLUS, a seven-seat plug-in hybrid SUV. Held in Lima, the event brought together company representatives, local dealers, media and business partners to mark two decades of the brand’s presence in Peru and introduce its next chapter.

The event also marked the introduction of DFSK’s refreshed global brand direction, “DRIVES FOR BETTER,” reflecting its commitment to delivering better products and services to customers.

20 Years in Peru: A New Chapter Begins

DFSK first entered the Peruvian market in 2006 with commercial vehicles. Over the following two decades, the brand expanded into passenger vehicles and, more recently, new energy vehicles, while establishing a local sales and after-sales service network.

Today, DFSK operates 27 authorized dealerships across Lima and other major cities in Peru. As part of SERES Group, DFSK continues to expand its new energy vehicle offerings in the market.

“This year marks DFSK’s 20th anniversary in Peru — a milestone, but also a new beginning. DFSK understands this market, believes in its potential, and remains firmly committed to investing in its future,” said Xie Mingru, DFSK Representative.

The anniversary reflects DFSK’s journey from commercial vehicles to passenger vehicles and its ongoing transition toward new energy mobility, marking a new stage in the brand’s development in Peru.

E5 PLUS: More Possibilities for Family Travel

The E5 PLUS combines plug-in hybrid technology, a spacious seven-seat interior and extended driving range, offering Peruvian families greater flexibility for everyday commuting and longer journeys.

Equipped with the SERES Super Hybrid system, the SUV offers an NEDC-rated all-electric driving range of up to 142 km and a combined driving range of up to 1,200 km. The combination of electric driving capability and extended range is designed to accommodate a variety of travel needs, from daily city driving to family road trips.

At the launch, guests explored the E5 PLUS through three interactive experience zones highlighting its key features.

An outdoor camping display demonstrated the vehicle’s external power supply capability, powering equipment including lighting, a projector and cooking appliances.

A cargo demonstration showcased the SUV’s interior space and storage versatility, while an interactive display illustrated its extended driving range and potential fuel cost savings.

The event also welcomed Milett Figueroa, who was introduced as the DFSK E5 PLUS product ambassador. She joined guests at the launch and shared her impressions of the vehicle’s design, technology and comfort.

Building on Two Decades of Trust

The launch of the E5 PLUS marks another step in DFSK’s development in Peru, bringing a plug-in hybrid SUV to customers seeking a combination of space, driving range and everyday practicality.

Under its “DRIVES FOR BETTER” brand direction, DFSK will continue to focus on providing reliable products and quality services, while developing new energy mobility solutions for customers in Peru.

For DFSK, the 20th anniversary is both a celebration of its history in Peru and the beginning of a new chapter. Building on its established local network and customer relationships, the brand remains committed to growing alongside Peruvian customers and delivering products and services that meet their changing needs.

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SOURCE DFSK