Today the Baby Safety Alliance kicks off Baby Safety Month® 2026, an annual campaign to help families choose and use baby products safely. This year’s campaign, Before You Try, Verify, asks parents to pause before trying viral trends, and turn to trusted, expert-backed safety guidance.
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Key Takeaways
- Parenting advice now travels faster than the facts, and not every viral tip or trending product meets current safety standards.
- Before You Try, Verify gives parents a simple habit: pause, verify with a trusted source, and use products as intended.
- Free tools at BabySafetyMonth.org let any parent easily find advice from experts.
Why This Matters Now
Today’s parents sort through more advice from strangers than any previous generation; as online and resale marketplaces expand, parents must be very careful in choosing products that meet current safety standards.
According to the Centers for Disease Control and Prevention (CDC), accidents remain a leading cause of death among young children in the United States, which makes prevention a priority for every family. The Consumer Product Safety Commission estimates that about 70,000 children under five are treated in emergency rooms each year for injuries linked to nursery products, which can often be prevented by choosing quality products and using them the right way.
“Parents are doing their best in an environment where information is often confused for facts,” said Michael Dwyer, CAE, President of the Baby Safety Alliance. “When families know what to look for and where to find trustworthy guidance, they can make safer decisions every day.”
Before You Try, Verify: Three Steps for Assessing Viral Baby Safety Tips
- Pause. Consider the source and if it uses a product differently than intended.
- Verify. Make sure the tip comes from a source you can trust, such as a pediatrician, a child passenger safety technician (CPST), or organizations like the Centers for Disease Control and Prevention (CDC), the American Academy of Pediatrics (AAP), National Highway Traffic Safety Administration (NHTSA), and the Baby Safety Alliance. Check any product used for recalls at cpsc.gov/recalls and confirm it meets applicable safety standards at BabySafetySeal.org.
- Use safely. Always follow the manufacturer’s instructions and ensure the product is used as intended.
Families can find expert-backed guidance and free resources at BabySafetyMonth.org. Throughout September, @BabySafetyAlliance will share practical tips and host weekly Verified product giveaways.
About Baby Safety Month
Baby Safety Month is an annual national consumer campaign led by the Baby Safety Alliance. Each September since 1983, the Alliance, its member companies, partner organizations, and hundreds of Ambassadors have been helping families choose and use baby products safely.
About Baby Safety Alliance
The Baby Safety Alliance is the trusted voice for baby and children’s product safety across North America. Formerly known as the Juvenile Product Manufacturers Association (JPMA), the Alliance advances safety through advocacy, education, product testing, and philanthropy. Its Verification Program independently tests thousands of products annually across 30+ categories to ensure they meet the highest functionality, performance, and safety standards. The Alliance also offers free consumer education for parents and caregivers through Baby Safety University and supports families through the Baby Safety Foundation, a 501(c)(3) charity.
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