Second Stage Launches GAMEMARKETER, a Go-to-Market Intelligence Platform for Steam

GAMEMARKETER turns the Steam data from 170,000+ titles into the competitor maps, audience cohorts, and forecasts a marketing team can actually plan around.

BERLIN, GERMANY, August 20, 2026 /EINPresswire.com/ — Second Stage, the marketing intelligence company behind the PC and console marketing analytics and attribution platform TRACKS and game landing page builder ReadySet, today announced the launch of GAMEMARKETER, a go-to-market planning platform built specifically for games on Steam.

Steam is the most competitive storefront in games, but most marketing on it still runs on guesswork. The answers, like who the real competitors are, who the audience is, and how a launch will pace, are scattered across tools or never gathered at all. GAMEMARKETER brings it all into one workflow: from raw data to a campaign plan ready to ship.

GAMEMARKETER runs on a proprietary Steam intelligence database built by Second Stage covering more than 170,000 titles and updated daily. Instead of just reporting Steam’s public numbers, it turns them into what a marketer actually needs to decide: real competitors, audience cohorts, product-market fit, the channels and creators that reach your players, unclaimed opportunity in your genre, and what players are really saying in reviews, all grounded in demand, sales, and revenue estimates modeled from Steam signals.

That database powers Analyst, the platform’s AI companion. Ask it a question in plain language, and it answers from Second Stage’s own data and a games-marketing knowledge base rather than the open web. It isn’t locked in a chat window either: your team can ask it directly inside tools like Claude or wire it into their own AI agents. Analyst does the gathering and the first draft; the judgment stays with your team.

“Studios are making six-figure launch decisions on instinct, because the evidence to do better was never in one place,” said Matthias Mirlach, co-founder of Second Stage. “GAMEMARKETER puts the numbers, the market context, and the plan into one workflow. It turns research that used to take weeks into minutes — and puts every game on Steam in context, without the tooling, budget, or analyst time that it used to take.”

GAMEMARKETER is available today at https://gamemarketer.gg. Try out the free tier now and monitor up to 15 games with daily-digest alerts, plus a Slack and Discord bot, and browse any Steam game’s public metrics. Paid plans start from 64 € / $69 per month.

Learn more about GAMEMARKETER at gamescom
Second Stage’s team will be on the ground at gamescom this year. Developers, publishers, and agencies attending are invited to book an appointment to meet the team in person and see how GAMEMARKETER, TRACKS, and ReadySet can help them research, measure, and scale their marketing.

To book a meeting at gamescom, contact matthias@secondstage.io.

Key Features at a glance
GAMEMARKETER is built with how marketing teams actually work in mind:
– Monitor: wishlists, sales and revenue estimates, reviews, concurrent players, followers and sentiment for any Steam game.
– Research: real competitors, player crossover, audience, the channels and creators that reach them, positioning and open potential.
– Forecast: how a game grows from its actual traction using organic curves, spend scenarios, cohort pacing against lifecycle peers, and revenue built on tier-aware Steam math.
– Campaign: transform data into a full go-to-market plan with budgeting, strategy decks, store page and ad creative audits, platform-specific ad copy, and more
– Trends: track which genres are heating up or cooling down, where open potential sits, and what is moving on Steam right now.
– Analyst: an AI companion grounded in the live data pipeline and a games-marketing knowledge base rather than the open web, answering questions in plain language – and always accessible through Discord, Slack, and MCP integration.

About Second Stage
Second Stage builds marketing intelligence tools for PC and console games. Founded by a team with more than 75 years of combined experience across major publishers and global media agencies, the company’s flagship platform, TRACKS, gives studios full-funnel visibility across every channel and storefront — from the first ad impression to long-term player retention. Beyond TRACKS, Second Stage offers Gamemarketer for market research and competitive intelligence, and ReadySet for high-converting game landing pages.

Liana Murphy
Second Stage
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