NEW YORK, NY, July 23, 2026 (EZ Newswire) — Lucra, the leading social competition platform, today announced a partnership with Grass League, the world’s premier par-3 golf league, featuring franchise teams of professional and amateur golfers competing under the lights. Through the integration, Lucra will power both real-money and free-to-play competitions around Grass League events, starting with the league’s 2026 Summer Grind, taking place September 4–6 at Goat Hill Park in Oceanside, California. Tickets for Summer Grind are on sale now.
The partnership introduces two distinct ways for fans to compete alongside the golf itself. Ahead of each tournament, fans can enter a real-money, skill-based trivia game, testing their knowledge of the players and franchises by picking things like which golfer will hit it closest to the pin or which teams will outperform the field. During live play, a free-to-play, in-game experience lets fans make real-time calls on outcomes as they happen, like whether a player will make birdie or eagle on a given hole, with correct picks earning discounts and rewards that can be spent onsite during the event and at home. Lucra manages all payments, cash prizing, rewards, and discount fulfillment on the backend, giving Grass League a fully compliant competition layer with limited engineering lift required.
“Grass League has built a format that’s fun to watch and easy to follow for fans who crave stakes-based entertainment. Its fast-paced style is the perfect fit for today’s fan, as it delivers constant action and fun on every hole,” said Dylan Robbins, CEO and founder of Lucra. “Adding a way to test your knowledge before the tournament and make calls in real time once play starts gives fans a reason to lock in on every shot from the very first event.”
“We built Grass League to be a league fans could get close to, not just watch from a distance,” said Connor Riley, co-founder of Grass League. “Lucra gives us a way to make that real: fans testing what they know about our players before the tournament, then making calls in real time once we’re playing. It’s a new way for people to feel like part of the action from the very first event.”
Grass League will market the integration directly to its fanbase across its digital and in-person channels, extending the games to fans following the league both on-site and remotely.
The partnership launches with the 2026 Summer Grind, where 11 Grass League franchises will send 110 players to compete in a 36-hole scramble format. Tickets are available now on Grass League’s website, with the season culminating at the Grass League Championship, taking place December 4–5.
About Lucra
Lucra is a plug-and-play SDK that integrates into apps or websites, enabling peer-to-peer competitions with real-money or rewards. It handles compliance, payments, fraud prevention, and settlement out of the box, so partners can instantly offer gamified experiences without building or managing complex infrastructure themselves. Top entertainment, hospitality, and consumer brands, including Five Iron Golf, Puttshack, Backyard Sports, ChessKings, TouchTunes, and more, use Lucra’s white-label technology to power tournaments and challenges, build loyalty, and drive new revenue. Learn more at www.playlucra.com.
About Grass League
Grass League is the world’s first high-stakes par-3 golf league, redefining short-format competition as a standalone sport. Built around franchise ownership, elite professional and amateur players, and modern media distribution, Grass League delivers fast-paced, team-based competition under the lights for live audiences and digital platforms. Learn more at grassleague.com.
Media Contact
Lindsay Linhart
Brand Strategist, Lucra
lindsay@playlucra.com
SOURCE: Lucra
